Burberry Beauty Virtual Studio
Brought in to cover a marketing role, I took over Burberry Beauty’s virtual try-on tool end to end: a full rebuild, an iPad version for stores, and autonomous ownership for more than four years.
Technical direction & innovation
I take innovations from the prototype stage to the production stage.
From the hard calls to the live release. Twenty years of augmented reality, VR, web and international rollouts. Today, AI.
Where I work
- Beauty & retail — 20 markets
- Luxury
- Public institutions
- Media
- Industry
Services
What you can hand me
Make the calls, set the structure and hold the technical line for a team without a CTO.
Turn an AI intention into a scoped, costed, testable use case.
Bring the project to life—from the prototype to the content and user experience—until it’s ready to be launched.
Pass it on: workshops, training and talks on innovation and responsible AI.
Selected work
What I shipped, and what it changed
The Horrifically Real Virtuality
The follow-up to Alice, with more ambition: fifty minutes of virtual reality theatre, selected at Venice VR 2018. The project helped the studio raise €4.5 million right after.
Coty Omnisense
A fragrance discovery experience in mixed reality, built before mixed-reality headsets existed. Shown in Brazil at an international Coty event, it gave the project sponsor something concrete to win over the markets.
Contact
Let's talk about what you have in mind.
A project to frame · a team to strengthen · a talk to organise
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