Burberry Beauty Virtual Studio
Brought in to cover a marketing role, I took over Burberry Beauty’s virtual try-on tool end to end: a full rebuild, an iPad version for stores, and autonomous ownership for more than four years.
Work
Emerging technology, taken all the way
Each entry gives the context, my role, what it changed for the organisation, and what remains of it.
13 projects
The Horrifically Real Virtuality
The follow-up to Alice, with more ambition: fifty minutes of virtual reality theatre, selected at Venice VR 2018. The project helped the studio raise €4.5 million right after.
Coty Omnisense
A fragrance discovery experience in mixed reality, built before mixed-reality headsets existed. Shown in Brazil at an international Coty event, it gave the project sponsor something concrete to win over the markets.
CHANEL — four years of digital programmes
Four years alongside CHANEL, agency-side then in-house: the chanel.com and app rebuild, the e-commerce platform, the boutique app, and more exploratory topics, from heritage to connected watchmaking.
Winston — WebAR & WebVR campaigns
Three campaigns built for travel retail, moved to mobile when Covid closed the airports. WebAR let them reach people without an app or a store.
David Guetta — Dangerous
The first synchronised double screen on YouTube, for the release of David Guetta’s single Dangerous. Built in five weeks, approvals included, and named FWA of the Year.
Alice, the virtual reality play
A stage play performed live inside virtual reality. In competition at the very first Venice VR, it moved DVgroup from immersive content to original work.
Olfactory — Pierre Hermé × L’Occitane
For the opening of the L’Occitane × Pierre Hermé store on the Champs-Élysées, a virtual reality experience that ends with a real macaron to taste.
Etam — augmented reality fashion show
During the Etam fashion show, the brand’s app became an augmented reality runway in the streets of Paris, with volumetric-capture models as tall as buildings.
La Vaudoise × Stan Wawrinka
An Instagram filter to play tennis against Stan Wawrinka by moving your head. 3 million shares, just after Covid.
Prada Luna Rossa
An in-store kiosk where lifting the bottle is enough to see the fragrance break down in 3D, without glasses. The customer’s natural gesture becomes the interface.
Desperados × Mathieu Dagorn
For a limited-edition bottle signed by Mathieu Dagorn, an installation where you paint in virtual reality onto the artist’s sculpture, using the colours of the edition.
Prada X Prada
A virtual reality journey inside two Prada fragrances: you travel through their worlds, note after note, until the bottle is revealed.
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