Romain Pradier

About

Twenty years making technologies exist before they were ready

I help organisations design and ship responsible digital products: web and mobile platforms, immersive experiences, systems built on automation and AI.

I spent twenty years in contexts where the technology arrived before the use cases — augmented reality as it left the labs, VR while it was still looking for a purpose, connected retail when it had to roll out across dozens of markets. What interests me isn't the demo; it's the moment the tool holds in production and a team takes it over.

Today AI occupies that place. I treat it like the ones before: through real usage, with written trade-offs, measured costs, and constant attention to footprint and accessibility.

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Milestones

The thread, by period

  • 2022 — today

    OURSE Sàrl · Geneva

    Founder and technical direction — responsible consulting, design and technology.

  • 2018 — 2022

    BuzzBrothers · Geneva

    Director of innovation - VR, AR, Travel retail

  • 2015 — 2018

    DV · Paris

    Director of production - Growth from 8 to 50 employees in 2 years - 4 awards

  • 2015 — 2016

    Pizzle · Paris

    Co-founder - Sliding puzzles are going social

  • 2014 — 2016

    CHANEL · Paris

    Technical project manager - Implementation of Hybris and Chanel boutique App

  • 2012 — 2014

    Mazarine · Paris

    Technical project manager - Responsible for the Chanel.com refactoring program - Launch of the R&D pole

  • 2010 — 2012

    Ogilvy · Paris

    Technical project manager - Responsible for the LouisVuitton.com refactoring

  • 2009 — 2010

    BeAware · Paris

    Product manager - Development of social and web strategy

  • 2007 — 2009

    WebSurScène · Paris

    Fullstack developer - JRI

  • 2002 — 2007

    UnAndMe · Nice

    Management artists and concert organization

Skills

Five domains, not a list of tools

  • Direction & method

    Technical leadership · Product framing · Delivery · Design thinking · Distributed teams · Governance

  • AI & automation

    Assistants and agents · RAG · Orchestration · API integration · Impact measurement (tokens, CO₂)

  • Immersive

    AR · VR · WebXR · Photogrammetry · Volumetric capture · Motion capture · Game and level design

  • Web & applications

    Vue and Nuxt · React and React Native · Node · Python · Docker · Linux · CI/CD

  • Responsible tech

    Eco-design · WCAG accessibility · Performance · Footprint budgets

Brands worked with

Over the years

  • CHANEL
  • Dior
  • Prada
  • Coty
  • L'Oréal
  • Sony
  • Cartier
  • Burberry
  • Hermès
  • L'Occitane
  • Etam
  • Sanofi
  • Schneider
  • Nike
  • Camel
  • Winston
  • Desperados
  • La Vaudoise
  • Universal
  • NASA
  • Intel
  • IBM

Delivered through agencies or directly, depending on the project. Each entry gives the detail.

Awards

  • 2018Best VR Experience - The Horrifically real virtualityFuture of Storytelling Award in New York
  • 2017Best VR Experience - Alice, the virtual reality playGiff in Geneva
  • 2015FWA Of the Year — David Guetta · DangerousFirst double screen experience
  • 2013Grand Prix Outdoor — IBM · Outdoor as UtilityCannes Lions

Contact

A engagement, a role, a talk?

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