WorkCamel Neon
Camel Neon
In airport stores, travellers took a photo on an iPad, added neon accessories and the name of the airport, then left with a print made on the spot.
The context
Camel Neon was a travel retail activation installed in airport stores. The concept, “Make it Neon”, invited travellers to take a photo and turn themselves neon. The constraint came from the field: airports in several countries, stores without technical staff, and a setup that had to work the same way everywhere.
My role
I carried the project from pre-sales to delivery: technical and overall project management, and the client relationship. I travelled to install the setup myself in four airports for the first tests. Then I built a whole process for shipping the equipment and having local teams install it on their own.
What it changed
That process changed the scale of the project: after the first four installations, roll-out no longer depended on a trip to each airport. The setup shipped as a kit, and local teams installed it themselves, from Frankfurt to Sydney.
What was delivered
A booth made of an iPad, a small Wi-Fi router and a built-in printer. Travellers chose augmented reality accessories — hats, earrings, a coloured face — then neon stickers added the name of the airport they were in. The photo was printed on the spot, and everyone left with a souvenir. Around it, a shipping kit and an installation process designed for non-technical teams.
What remains
A setup only scales if it can be installed by someone who has never seen it. Going to the first four sites myself served exactly that purpose: understanding everything that could go wrong, so the next ones would not need me. The real deliverable was not the booth, it was the process that let it be rolled out anywhere.